The Two Things Businesses Must do Online in 2018 to Beat Their Local Competitors

Written by Ross Bryant

Businesses are facing more competition than ever. Not only are they facing new challengers coming into the market, they are also coming up against internet businesses who are inching onto their turf.

With that extra competition, it's more important than ever before that your business is employing some core Online Marketing Strategies.

The Single Reason Why Knowing How to Correctly Market Your Business Online is So Important in 2018.

Today's market is extremely savvy when it comes to where they will spend their money before they actually walk in your door. Gone are the days when people open up the yellow pages and pick the business with the nicest looking ad.

Statistics show that before a customer ever picks up the phone to call your office, they have already done their due diligence using the Internet.

With that in mind, it's important to understand the two key places that a potential customer uses to pre-qualify your business. Studies show that 60-70% of all potential customers are looking at your Facebook page and your website before they decide to visit your office and do business with you.

So what do you need to do to make sure that your business wins the customer over when they visit those two places? Let's dive in and talk about the keys to doing both correctly.

Online Marketing Essential #1: A Facebook Page that is Updated Daily

What a lot of small business owners don't understand is how the general public judges a business based on what they see on their Facebook Page.

Put simply, if a business' Facebook page looks unprofessional (poor graphics and grammar errors,) the public believes that reflects what's going on inside of the business.

If a business' Facebook page hasn't been updated in a while (if your last post was more than a few days ago), the public believes that the business' staff might also let things slip and become outdated inside of the business.

We agree, It isn't fair that this is how your practice is perceived if you're content is spottty, but it's the way things go. Make sure to always keep content flowing on your page and post one to two times every single day.

The keys to making your Facebook Page a Patient Magnet:

  • A Professional Profile Picture
    This is the very first thing most people see when they do a search for your Facebook page and head over to check your practice out. It's needs to be professional looking and really showcase what your practice is about.

  • A Professional Timeline Cover
    This is the second thing that people see when they are doing research of your practice on Facebook. It needs to be professional looking and it needs to tell your practice's story in an image.

  • Interesting Facebook Posts Branded With Your Logo
    It isn't enough to just post a motivational quote or a funny video. Your practice's Facebook page needs to have interesting content that people learn from. If your page has interesting and current content, people will convert into full patients.
  • One or Two Posts Every Single Day
    Like it or not, people judge your practice by how current your marketing is. When your last Facebook posts is several weeks old, it tells people that you "let things slip" when you get busy. This is an impression you can't afford.

Chiropractic Online Marketing Essential #2: A High Quality Website

It's no longer okay to have your nephew build your website or purchase a website from a "do it all website company" like WIX or GoDaddy. It's not enough to just have a website these days.

Your website has to look great and it has to communicate some key pieces of information.

#1 Chiropractic Website Must-Have: It Should Look Great Everywhere

You've spent a lot of money to ensure your clinics are clean, attractive, and professionally run when your patients walk through the front door. If you spend that much time making the inside of your practice look great, but don't focus on your website, you're missing the boat. 

Your website is the first impression that 90% of your potential patients see. If it doesn't look extremely professional both on a computer and on a mobile phone, you're going to be losing out on a ton of easy business.

You want a professional building your site who focuses their effort on building chiropractic websites. Stay away from "catch all" website builders and doing it yourself (even with templates that seem like that might be great).

#2 Chiropractic Website Must-Have: Focus on Conditions YOU Treat

The #1 mistake that the average chiropractor makes is not "putting a flag in the sand". You don't want the general public to think you are a catch all Doctor. You want people to know what you're an expert at.

If you're really great at getting rid of headaches, make sure that is featured on your website. In a world full of doctors who are afraid of claiming a specialty (because they think they'll miss out on other conditions), it's the specialty docs that are making the most money.

#3 Chiropractic Website Must-Have: Walk Them Through Their First Visit

Every chiropractic website should take a potential patient through what their first visit will look like. This includes walking them through the steps that they'll take when they come in, including having a place that they can download their intake forms and fill them out before they come in.This may seem like a small thing, but it is a key factor in making potential new patients feel comfortable before they ever walk through the front door.

#4 Chiropractic Website Must-Have: Location and Hours

This one is a no brainer, but people need to know where you're located and when you're open, and this information needs to be easy to find.

#5 Chiropractic Website Must-Have: A Trackable Phone Number

Having your main phone number on your site isn't enough. You need a phone number that will allow you to measure how much business is actually being delivered from your website. The best websites are the websites that measure their own effectiveness.

#6 Chiropractic Website Must-Have: Pictures of the Doctor and Staff

People want to see pictures of the doctor and their staff before they walk through the door. A few simple pictures and staff biographies go a really long way to set a potential patient's mind at ease.

#7 Chiropractic Website Must-Have: Great Content from the Doctor

 The average Chiropractor is more educated than the average medical doctor in terms of school hours. A lot of websites attempt to do that by maintaining a blog, but these rapidly get out of date, and look untended. Talk to us about other ways to stay in touch with your clients. 
How to Save Time When Setting Up Your Practice's Online Marketing This Year

The good news is that you can hire us to take all of this off of your plate. We will help you get everything rolling without charging you an arm and a leg.

The product sets from HealthBeat Online are designed to stack feature upon feature.This means you can get started easily and add new functionality as time or budget permits.

Talk to us today 

We'd be happy to help you get everything set up. We've worked hard to make this process almost completely hands-off for you and your staff, while keeping your time commitment minimal so you can concentrate on your patients.

Want to learn more about how you can get going in the next 2 weeks? You can contact me right now at 240-848-0571 to chat about it (it usually takes about 10 minutes on the phone), or by emailing me at

 Meet Your Author: Ross Bryant

Ross Bryant, President of HealthBeat Online, has spent hundreds of hours studying and learning digital marketing over the past three years and is on the way to becoming one of the leading consultants in the local area.

If you'd like to learn more, or just have questions about something you'd like to do, give him a call at 240-848-0571, or drop him an email at, he'd love to hear from you!