It's no longer okay to have your nephew build your website or purchase a website from a "do it all website company" like WIX or GoDaddy. It's not enough to just have a website these days.Your website has to look great and it has to communicate some key pieces of information.
#1 Chiropractic Website Must-Have: It Should Look Great Everywhere
You've spent a lot of money to ensure your clinics are clean, attractive, and professionally run when your patients walk through the front door. If you spend that much time making the inside of your practice look great, but don't focus on your website, you're missing the boat.
Your website is the first impression that 90% of your potential patients see. If it doesn't look extremely professional both on a computer and on a mobile phone, you're going to be losing out on a ton of easy business.You want a professional building your site who focuses their effort on building chiropractic websites. Stay away from "catch all" website builders and doing it yourself (even with templates that seem like that might be great).
#2 Chiropractic Website Must-Have: Focus on Conditions YOU Treat
The #1 mistake that the average chiropractor makes is not "putting a flag in the sand". You don't want the general public to think you are a catch all Doctor. You want people to know what you're an expert at.
If you're really great at getting rid of headaches, make sure that is featured on your website. In a world full of doctors who are afraid of claiming a specialty (because they think they'll miss out on other conditions), it's the specialty docs that are making the most money.
#3 Chiropractic Website Must-Have: Walk Them Through Their First VisitEvery chiropractic website should take a potential patient through what their first visit will look like. This includes walking them through the steps that they'll take when they come in, including having a place that they can download their intake forms and fill them out before they come in.This may seem like a small thing, but it is a key factor in making potential new patients feel comfortable before they ever walk through the front door.
#4 Chiropractic Website Must-Have: Location and Hours
This one is a no brainer, but people need to know where you're located and when you're open, and this information needs to be easy to find.
#5 Chiropractic Website Must-Have: A Trackable Phone Number
Having your main phone number on your site isn't enough. You need a phone number that will allow you to measure how much business is actually being delivered from your website. The best websites are the websites that measure their own effectiveness.
#6 Chiropractic Website Must-Have: Pictures of the Doctor and Staff
People want to see pictures of the doctor and their staff before they walk through the door. A few simple pictures and staff biographies go a really long way to set a potential patient's mind at ease.
#7 Chiropractic Website Must-Have: Great Content from the Doctor
The average Chiropractor is more educated than the average medical doctor in terms of school hours. A lot of websites attempt to do that by maintaining a blog, but these rapidly get out of date, and look untended. Talk to us about other ways to stay in touch with your clients.