Social Selling is using your Facebook business pages and other social media outlets to have a conversation with your customers. It's not supposed to be a one-way effort where you post, and post, and post, and never see any results. Local businesses spend hours each week pouring time into their Facebook pages, generally with no real return on that investment (ROI.) And if there is no return, why are we doing it? It's easy to get frustrated and quit.
It's all about exposure and engagement. Your business may have a Facebook page, and you may have anywhere from 200-2000 likes (followers) on your page. But because you don't have any engagement (people liking your posts, sharing your information, or mentioning you when they talk to their friends) your posts are only being seen by 3%-7% of your followers.
Every day, people do business locally. They go to the dentist, pick up a bite to eat at a restaurant, go to a chiropractor, or pick up their dry cleaning. They have favorites based on service or products, or regular destinations based on proximity or convenience. Rarely (if ever) do people going about their daily tasks get asked to post to Facebook. This is the biggest Facebook mistake that local businesses are making.
In this same scenario, imagine your customer telling your staff that he enjoyed his appointment with you today. The staff person, prompted by his or her boss, asks the customer if he wouldn’t mind hopping on his iPhone and telling people that he enjoyed it, even taking a picture of him and you as “proof.”
John, the tech-savvy 18-88-year-old that he is, whips out his smartphone, snaps a picture, and posts on Facebook that he just had a great visit at your place of business. It reaches 45%-70% of his 140 friends, family, and coworkers. Five of them “like” the update. Three leave a comment, with one of them acting as unofficial brand ambassador talking about how she absolutely adores that practice or business that she visits regularly. Imagine this happens two or three times a day.
What would that do for your business? Read below to find out more ...