What We Do and How It Can Help You ...

HealthBeat Online specializes in delivering a series of digital marketing services designed to help you do what you do best ... taking care of your customers. Whether that's from your existing customer base or generating new, fresh leads we are there to help. 

We'll show you how Social Media can actually drive business your way and not be just a one-way conversation.  And finally, we can help you manage your online reputation: monitoring what your customers are seeing and saying about your business online, to making sure you are listed in the right internet search resources, and ensuring any reviews that are posted are managed and shared when appropriate.

What can we do for you today? Let us know. Make an appointment with a HealthBeat Online representative today. You'll be glad you did.

Customer Nurturing & Re-Activation is managing one of the most important assets your business has.  That's your existing customers. Have you reached out to them lately? HealthBeat Online will work with your team to craft a custom reactivation or nurturing campaign of monthly email newsletters, "come back to see us" emails, and new client email programs to build your customer list. Our goal is to make sure your customers keep your business "in mind" when making buying decisions for their family.  We'll write the scripts (with your help - no one knows your customers like you do), manage the emails, and, if desired, provide detailed management, reporting and success metrics. You just take care of the customers.

Several packages are available based on the type of campaign desired and the number of clients on your list.  Packages start at $99 per month and can be easily scaled for higher volume offices looking to grow.

Packages

One Email a Month Newsletter Service.

Custom content for your market niches written each month by professional writers. See below for more information, and sample newsletters.

The Reactivation Blueprint

A series of emails that can be used to remind your customers that you exist and that you'd love to have them back in your office. These emails use the underlying psychology of the buying process to motivate your customer to pick up the phone and schedule to come in for an appointment. Click Here for more information on the Reactivation Blueprint.

Social Selling is using your Facebook business pages and other social media outlets to have a conversation with your customers.  It's not supposed to be a one-way effort where you post, and post, and post, and never see any results. Local businesses spend hours each week pouring time into their Facebook pages, generally with no real return on that investment (ROI.)  And if there is no return, why are we doing it? It's easy to get frustrated and quit.

It's all about exposure and engagement. Your business may have a Facebook page, and you may have anywhere from 200-2000 likes (followers) on your page.  But because you don't have any engagement (people liking your posts, sharing your information, or mentioning you when they talk to their friends) your posts are only being seen by 3%-7% of your followers.

Every day, people do business locally. They go to the dentist, pick up a bite to eat at a restaurant, go to a chiropractor, or pick up their dry cleaning. They have favorites based on service or products, or regular destinations based on proximity or convenience. Rarely (if ever) do people going about their daily tasks get asked to post to Facebook. This is the biggest Facebook mistake that local businesses are making.

In this same scenario, imagine your customer telling your staff that he enjoyed his appointment with you today. The staff person, prompted by his or her boss, asks the customer if he wouldn’t mind hopping on his iPhone and telling people that he enjoyed it, even taking a picture of him and you as “proof.”

John, the tech-savvy 18-88-year-old that he is, whips out his smartphone, snaps a picture, and posts on Facebook that he just had a great visit at your place of business. It reaches 45%-70% of his 140 friends, family, and coworkers. Five of them “like” the update. Three leave a comment, with one of them acting as unofficial brand ambassador talking about how she absolutely adores that practice or business that she visits regularly. Imagine this happens two or three times a day.

What would that do for your business? Read below to find out more ...

The 7 Day Makeover, 7 Day Takeover

Likes, Comments, Shares, Check in's, Reviews, Mentions and More! Let us focus on the Engagement and Social Selling for your practice so you don't have to. Click Here for more information on The 7 Day Makeover, The 7 Day Takeover.

Digital Advertising can sometimes feel like just throwing money down a hole. Unless you do it right. Our proprietary market targeting algorithms work to make sure only the customers you most want to see your ads, will see them.  No more freebie seekers, no more Groupons or other coupon-loving customers just there for the discount. Micro-targeted leads that you can get into your office and convert to repeat customers.

Facebook Advertising is only successful when properly targeted. Their market of potential customers is so large it's easy to beam advertising at customers that have no ability or desire to come into your business. Think about the last Facebook ad you clicked on ...why'd you do it? SOMETHING in the ad made you stop, SOMETHING disrupted your flow and scroll, and made you click. 

Work with a HealthBeat Online analyst to see if digital advertising on Facebook is right for you. Properly designed, the flow of traffic into your practice can be very impressive.

Packages & Programs

How NOT to do Advertising on Facebook ... sometimes advertising on Facebook can seem a bit daunting.  We've heard all the tales ...85% of adults with money are on Facebook, that aside from family and work, that's where they spend the majority of their time. So if you are advertising on Facebook now and not seeing the results you should get, chances are you making some of these mistakes. Click Here for more information on many of the commonly faced problems (Coming Soon).

How We do Advertising on Facebook ...

sometimes advertising on Facebook can seem a bit daunting.  We've heard all the tales ...85% of adults with money are on Facebook, that aside from family and work, that's where they spend the majority of their time. So if you are advertising on Facebook now and not seeing the results you should get, chances are you making some of these mistakes. Click Here for more information on many of the commonly faced problems.

  • Dental (Coming Soon)
  • Real Estate (Coming Soon)
  • Physical Therapy, Gym-Fitness Center (Coming Soon)
Reputation Management is defined as "managing what your patients see and say about your practice online." We call this your "Virtual Doorway" and it's made up of four pillars.  Making sure your practice is listed in all the places your patients look when searching for services like yours, that you have current reviews on your services so people will know you're there, that your practice is posting on popular social media sites, and that your website is up to date with current mobile-aware technology. Internet marketing can bring hundreds to thousands of people to your door. With proper planning, these people will be exposed to your business and some percentage of these will become new patients. Will You Be Ready? Reputation Management starts at $295 per month and we'll help you do it, or $495 a month, and we'll do it all.

Reach out today and speak to a HealthBeat Online representative. Whether you choose a single program or a bundle of different services, we'll be there to help you every step of the way. We look forward to hearing from you soon.

Want to Talk to Someone? Schedule an Appointment Here